
Mag New Design
Version 1.0
Our collaboration began at the dawn of EMO 2011, when we developed an easy-to-apply, cost-efficient design system for MAG’s product range. And well, we then applied it the night before the trade show opened. Classic
Design to cost
Version 2.0
The second iteration was even more refined yet standardized, designed for production using a missing-link principle - ensuring workers could immediately detect when a part was missing. By simply manipulating contrasts, we transformed straight boxes into a seamless, flowing forms across the entire product lineup. And last but not least: We added a control panel CNC-machined on their own equipment.
