Concept Design

Kaikai for
Leifeld

Implementing a New Design is a significant investment that requires careful planning. To ensure both aesthetics and cost efficiency, a Concept Design serves as a crucial first step. Here’s our vision for Leifeld – machine by machine, striking the perfect balance between innovation, functionality, and manufacturability.

Analytical Aesthetics

Form = Cost

With over 600 market launches, we’ve gained deep expertise in machine construction, material selection, and the cost implications of manufacturing methods. Establishing a cohesive aesthetic across the product range not only strengthens brand identity but also provides a crucial cost estimation before engineering begins - ensuring both efficiency and impact from the start.

Serial Aesthetics

Efficiency applied

Machines are purpose-built objects, each with its own unique shape and function. By developing a concept design across selected examples, we identify opportunities to create shared components - streamlining production, reducing costs, and enhancing design consistency across the entire product range. Efficiency meets innovation.

Serial Aesthetics

Doublecheck

Create aesthetics, define design elements, and establish a cohesive visual language. This process not only enhances brand identity but also ensures a strong, lasting visual impact that resonates across the entire product range.

Be creative

Preparation is Everything

Creativity is shaped by what’s possible - but at times, it also defines what will be possible. A Concept Design is the spark that sets the process in motion, bridging imagination and feasibility to pave the way for innovation.

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