Kaikai for Stan
Imagine: Moscow calling Thursday, wanting your design services for a newly formed brand, and saying they’d send a delegation for a kick-off meeting the next monday… Sounds weird in 2025, but it actually happened in 2016, and boy, oh boy, was that a wild ride!
All black Everything
Our initial suggestion was to take a very unique approach. Since the entire machine tool industry had shifted from the 80s-era green to a more modern black-and-white color scheme after 2010, we proposed going full dark mode. And, since the world often associates Russia with this darker, more mysterious vibe (for whatever reason), the management agreed, and we went full science fiction...
That turned out amazing
The entire company was onboard to create a look like never before - bold, yet entirely achievable in sheet metal. So, we visited all their plants across Russia, collaborating closely to design something truly amazing, both for them and with them.
It became a reality
When it was time to unveil the new design at Russia’s biggest machine tool fair, we didn’t just have a complete line-up of stealthy-looking machines - we had a booth that matched the whole vibe, staff in custom outfits, and one special thing...
Stanocop
To put a dark, stealthy cherry on top, we created a robot to match the whole look, inspired by the newly launched Robocop movie (designed by a Russian). And well... it really happened, and it was nothing short of amazing! Спасибо, команда!
