Bystronic

The Corporate Look

Unlike many industrial companies, Bystronic had a well-developed corporate identity (what else would you expect from the Swiss?). Our mission was to create a design that seamlessly aligned with their CI while reflecting the essence of their products - all centered around shaping metal.

Pressbrake
done right.

Bystronic Xpert 40
360° Design

Product Portfolio Bending

For the bending lineup, we not only designed a system that utilizes bending - produced on their own machines - but also engineered an entirely new micro press brake, which became a bestseller for the brand. We achieved this simply by listening to their customers and transforming their needs into a product.

Award-winning

The Xpert Series

The new line of press brakes includes various types and sizes, all unified by the new design - an achievement that earned a very special industry honor: the Steel Innovation Award, marking the first time a design was recognized with this prestigious accolade.

The hot stuff

The Lasers

For the even broader range of lasers, we applied our new design as well, creating an exceptionally unified product portfolio. So, if you ever step into a steel shop and feel like a spaceship is parked there… that was us.

Looking
Hot Right
Now

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