Pressbrake
done right.
done right.
Laser cutting, bending, water jet - Bystronic is the class-leading brand. We had the honor of designing their entire product range, and if you appreciate great corporate design, working with the Swiss is an absolute joy. So, let’s begin!
Unlike many industrial companies, Bystronic had a well-developed corporate identity (what else would you expect from the Swiss?). Our mission was to create a design that seamlessly aligned with their CI while reflecting the essence of their products - all centered around shaping metal.
For the bending lineup, we not only designed a system that utilizes bending - produced on their own machines - but also engineered an entirely new micro press brake, which became a bestseller for the brand. We achieved this simply by listening to their customers and transforming their needs into a product.
The new line of press brakes includes various types and sizes, all unified by the new design - an achievement that earned a very special industry honor: the Steel Innovation Award, marking the first time a design was recognized with this prestigious accolade.
For the even broader range of lasers, we applied our new design as well, creating an exceptionally unified product portfolio. So, if you ever step into a steel shop and feel like a spaceship is parked there… that was us.